Global Assistant Manager - Consumer

About the role

Key Responsibilities:

• Support the development and execution of brand campaigns and key storytelling initiatives in the Philippines.
• Assist in partnering with creative and cross-functional teams to deliver impactful thematic brand executions and store branding projects.
• Coordinate with regional teams to support the localization and rollout of campaigns in other markets.
• Ensure all brand executions adhere to global brand strategy, brand guidelines, and quality standards.
• Support the development and execution of brand collaborations with artists, chefs, influencers, or partner brands in the Philippines and regional markets.
• Ensure all partnerships adhere to brand values and support overall brand strategy and growth.
• Assist in managing timelines, assets, and coordination to help bring collaborations to market seamlessly.
• Support the identification of whitespace opportunities and assist in the development of new product formats (e.g., RTD).
• Assist in end-to-end project management—from conceptualizing and formulation to packaging, pricing, and go-to-market execution.
• Collaborate with internal teams (e.g., R&D, commercial, creative) and external partners (e.g., manufacturers, co-packers, distribution platforms) to ensure seamless execution and alignment with the business model.
• Provide input based on ground insights to support the development of go-to-market plans and help execute initiatives that drive awareness, trial, and sustained sales of new formats across relevant sales channels.
• Support tracking of product performance across channels and contribute ideas for data-driven strategies to optimize brand visibility, conversion, and growth.
• Collaborate with creative, content, and commercial teams to help craft compelling product narratives and support product-market fit.
• Support alignment on priorities and timelines for brand initiatives and new format launches.
• Collaborate with team members to help foster a positive working environment that encourages initiative, accountability, and continuous learning within the Global Brand Division, specifically Consumer Brand.

Skills:

• Not Specified

Qualifications:

• 2–3 years of experience in brand management, product marketing, or consumer marketing, ideally in F&B, lifestyle, or FMCG.
• Experience supporting product innovation and contributing to the launch of new formats or categories.
• Strong background in creative development, packaging, retail branding, and campaign execution.
• Experience assisting in managing visual identity systems and ensuring brand guidelines are followed.
• Highly organized with strong project management skills and creative taste.
• Excellent communication skills and ability to work collaboratively with stakeholders across countries and departments.
• Passion for building brands, storytelling, and shaping culture is a plus.

Job Type

Employee status : Full-time